Show Script // Saturday, September 5, 2026 · Labor Day Weekend Edition
Hosts: Alfie Tounjian, CFP & John Antonucci · Guest: David, advisor at Advantage Wealth Partners, Segments 2 & 3
Record Thu, September 3 · 10:30 a.m. ET · Air Sat, September 5, 2026 · Four segments · ~12 min each
ALFIE · landing points, riff freely (navy)JOHN · steers the show, CTAs verbatim (rust)DAVID · guest advisor, never scripted (crimson)Call to Action · BOOK WEEK: text BOOK → 239-747-1077 for a signed copy of Passport to Prosperity
down ~22% from the 1/28 record ~$5,589 · fell 3% after Warsh 8/28
Sept Hike Odds
Elevated
post-Warsh; NY Fed's Williams pushed back Wed ("no clear signs" a hike is needed) · say "the market leans toward a move," no percentage
Fed Meeting
Sept 15-16
decision the 16th · held 3.50-3.75% on 7/29
September, Historically
-1.17%
avg S&P return since 1928, down 56% of years, only negative month
THE BOOK
Launched
Passport to Prosperity, Alfie & Jonas Weatherbie, this week · text BOOK · signed first editions
THE RULE: numbers live on this dashboard and in the bracketed tags, not in the hosts' mouths. On air it is "north of ninety-dollar oil," "about a seventy percent chance," "down about a fifth from its record," "the only month that averages a loss." One rounded number per bullet, maximum. Refreshed Thursday 9/3, 9 a.m. Hike-odds language softened after Wednesday's NY Fed pushback: say "the market leans toward a move," not a percentage.
Backstage · not read on air
This weekGUEST + BOOK EDITION, reworked Thursday morning. David, one of the firm's advisors, joins for Segments 2 and 3 in the guided-interview format: David is never scripted and reads nothing verbatim; Alfie and John ask the questions below, each with a why-it-works note and a likely-covers cue, and either host can pivot with the line provided if an answer runs long. Segments 1 and 4 carry Wednesday's themes. ALFIE lines in Segments 1 and 4 stay landing points, not reads, and were tightened to punchy fragments at his request (Thu 10 a.m. pass). ALL FOUR CTAs are the BOOK this week: Alfie and Jonas Weatherbie's Passport to Prosperity launched this week, and listeners get signed first-edition copies. Lead with texting BOOK to 239-747-1077, mention calling as the alternate, and the website (savingtheinvestor.com) gets exactly one mention, in the Segment 4 closer. The Playbook and the 15 take the week off. Labor Day touches stay (holiday nod in the open and Segment 1, cookout close, two bonus Top-10s).FreshnessTaped Thursday, airs Saturday. Every dated item is framed "as we sat down to record this week." The Hormuz situation is a live story: bullets state what happened through Wednesday and avoid any language that assumes calm or escalation by Saturday. The call-in prompts from prep were converted to text-15 invitations, because a taped show cannot take live calls; John poses the question, then gives the number.CTAsSegs 1, 2 & 4: complimentary 15-minute discovery visit, text 15 to 239-747-1077 or call and the answering service books a weekday slot with one of four advisors. Seg 3: 2026 Tax Plan Playbook, text PLAN to the same number, complimentary guide, exclusive to the shows, this year's edition retires 12/31 stated as fact. Say complimentary, never free. No URLs on air.Sign-offSegment 4 closes with Alfie's TV sign-off, locked verbatim, do not edit. It is the only place em dashes appear in this build.
Show open · five inspiration angles for ALFIE or JOHN · not a script · also the bench, if any theme below feels weak
Angle 1 · Nothing sudden, part two. Last week we told you the Fed chair would speak right after we taped, and that whatever he said, the answer was nothing sudden. He spoke. Oil jumped, gold slid, the market wobbled. The answer is still nothing sudden, and this week we'll show you why that's a strategy, not stubbornness. [Warsh 8/28 "work to do"; hike odds ~70%; oil >$90 on Hormuz escalation]
Angle 2 · September's reputation. For almost a century, September has been the market's worst month on average, the only month in the red. The reasons are plumbing, not doom, and what usually comes after September is the part nobody's commercial mentions. [S&P avg -1.17% since 1928, down 56% of years]
Angle 3 · The book is real. After a couple of years of writing, arguing, and rewriting, Alfie and his co-author, estate attorney Jonas Weatherbie, officially launched their book this week. Passport to Prosperity. This hour is basically the audio edition, and listeners get signed copies first. [Launched this week; signed first editions for listeners; text BOOK]
Angle 4 · A second chair in the studio. One of the advisors our clients sit across from every week is in the studio for the middle of today's show. Real questions, real stories from the conference room, nothing rehearsed. [David, Segs 2-3; never scripted]
Angle 5 · The holiday with a homework list. It's Labor Day weekend, the grills are on, and Monday belongs to the family. Then Tuesday quietly starts the four-month sprint to December 31, and every good year-end money move is decided in the September stretch, not the December scramble.
Must-hits somewhere in the open, either host: wish everyone a happy Labor Day weekend · "Saving the Investor on 92.5 FM" · both host names · tease Segment 1. John drives the formal station ID and handoff wherever it fits; Alfie riffs, never reads.
Like one of these angles more than a theme below? Text Devon before Thursday and it gets swapped in ("hey big D, swap Segment 2B for Angle 4"). It's a five-minute change on his side.
Segment 1 · ~12 minSegment One
Ninety-Dollar September
A · The week everything movedB · Why September has a reputation
Theme A
The Week Everything Moved
Oil Back Over Ninety // The Chairman's First Speech // Nothing Sudden, Still
Live geopolitical story // state what happened through Wednesday, assume nothing about Saturday // no predictions
JOHN: "Happy Labor Day weekend to everybody grilling along the Gulf. We'll earn our seat at your cookout by taking the week head on, because a lot moved. The situation around the Strait of Hormuz escalated again, and as we sat down to record this, oil was back north of ninety dollars. Alfie, two weeks ago on this show we were talking about oil in the low eighties." [US strikes on Larak Island rocket launchers, Iranian retaliation on bases in Jordan; Brent ~$95, WTI ~$91 after a 5.2% Tuesday jump; Hormuz commodity-vessel traffic down to ~5 ships/day; roughly a fifth of global oil supply transits the strait; Wed settle $91.01, confirmed Thu 9 a.m. Callback references our actual prior scripts]
ALFIE:Landing point: "Calm, sanctions, escalation, three stories in three weeks. Reposition for each chapter and you get whipsawed three times. The nothing-sudden families are fine."
JOHN: "Which brings us to the speech. Last week we told you the new Fed chairman would give his first big address the morning after we taped, and we promised you our answer wouldn't change either way. So now we've all heard it. He said the Fed still has, quote, work to do on inflation." [Warsh, Jackson Hole keynote 8/28: warned the Fed "would have work to do" absent clearer progress toward 2%. Markets repriced: ~70% odds of a September hike (from ~1 in 3 pre-speech), 10-yr to ~4.79%, gold -3% Friday. Quote verified via press coverage; keep it short and attributed]
ALFIE:Landing point: "The market flipped from maybe to probably on a September move. We describe the betting, we never make one. A well-built plan did nothing all week, on purpose." [Hike odds are market pricing, never our forecast; spoken stays "about a seventy percent chance" or "from maybe to probably"]
JOHN: "Play devil's advocate. Higher rates, ninety-dollar oil, a rough month on the calendar. Isn't THIS the moment to get defensive?"
ALFIE:Landing point: "If the plan needs a scramble every time the world gets loud, the problem isn't the world. A real plan carries its defense all year."
Story seed · not a read, just the idea · make it your own
A fifth of the world's oil sails through a strip of water about as wide as the drive from Naples to Fort Myers. When something that narrow makes the whole world flinch, the surprise isn't the flinch. The surprise is anyone who built a retirement that couldn't handle one.
Reason to come in · land this right before the CTA
"When the world gets loud, our phones get busy, and the best calls are the ones where we get to say your plan already assumed weeks like this. The book is that sentence, two hundred pages long."
Theme B
Why September Has a Reputation
The Only Red Month On The Calendar // Plumbing, Not Doom // What Usually Comes Next
History described, never forecast // "the calendar has tendencies, not promises"
JOHN: "Here's a piece of trivia that's also a public service. Going back almost a hundred years, September is the market's worst month on average. In fact it's the only month that averages a loss at all." [S&P 500 avg September return -1.17% since 1928; down in 56% of Septembers; only negative month. Last 15 years avg -1.3%. History stated as history]
ALFIE:Landing point: "Plumbing, not prophecy. Managers rebalance, tuition checks get written, funds sell losers for taxes, all in the same few weeks. The market cleans out its garage." [Documented drivers: post-summer rebalancing, tuition-season selling, fund fiscal year-ends (many in Sept/Oct) prompting tax-loss sales, plus self-fulfilling psychology]
JOHN: "So the calendar itself creates sellers for a few weeks, no matter what the news says. What's the mistake people make with that?"
ALFIE:Landing point: "People feel the chop and step out. Then history plays its trick, the strong finish. Sell the worst month, miss the good ones. Tendencies, not promises." [Q4 has historically been among the stronger stretches on average; keep it directional, "on average" and "historically," never a promise about this year]
JOHN: "And this September comes with real noise on top of the usual plumbing. Oil, the Fed, all of Theme A. Does that change the discipline?"
ALFIE:Landing point: "A rough patch with a plan is a season. Without one, it's an emergency. Same weather, different houses. And September's losses can be harvested."
Story seed · not a read, just the idea · make it your own
September is when the market cleans out its garage. Everything gets dragged onto the driveway, it looks like chaos for a few weekends, and by the holidays the garage is usually in better shape than it started.
Reason to come in · land this right before the CTA
"If September makes you nervous every single year, that's not a you problem, that's a plan problem, and they're both fixable. Start with the book, it's signed and it's on us."
Call to Action · Segment 1 · ~40 sec · JOHN · READ VERBATIM · The Book, first mention, give it room
"Now the announcement we've been sitting on all morning. This week, after a couple of years of work, Alfie and his co-author, estate attorney Jonas Weatherbie, officially launched their book. It's called Passport to Prosperity, navigating the new era of wealth, legacy, and lifestyle, and it's everything this show talks about every Saturday, the taxes, the income, the legacy, told through real stories in plain English. Here's the launch-week deal. Our radio and TV family gets it first, a signed first-edition copy, with our compliments. The easiest way is to text the word BOOK to 239-747-1077. That's BOOK to 239-747-1077. Or call that same number and we'll take care of you."
Flow: text BOOK to 239-747-1077 (lead), or call. First and biggest of the four book reads; Alfie may ad-lib a line about writing it before John reads. Complimentary, never "free."
John's Questions · Segment 1 · if a theme runs short · easiest to deepest
Q1 "For somebody hearing 'the Fed might raise rates' and feeling their stomach drop, what does a raise actually change in their daily life?"
Producer note: easy lane; savings and CDs earn more, borrowing costs more, and for many retirees the net effect is friendlier than the headline feels. No predictions.
Q2 "What does a plan's defense actually look like? You said it's carried all year. Name the parts."
Producer note: cash reserve sized to real spending, an income floor that doesn't depend on selling in a down week, diversification, and the tax plan. Four parts, no products.
Q3 "In all your years doing this, what's the single most expensive September decision you've ever watched somebody make?"
Producer note: deepest, pure story lane, no names ever. The honest shape of the answer is somebody who sold the chop and missed the recovery. Runway into the discovery visit.
›Top 10 Septembers the Market Survivedrun-short filler · tap to open
September 1998.A giant hedge fund collapsed and needed a rescue. The market finished the next year strongly higher.
September 2001.The exchanges closed for days after the attacks. The market reopened, absorbed the worst, and recovered within months.
September 2008.Lehman failed, the scariest single month of the crisis. Brutal, real, and still just a chapter. The investors who stayed were made whole and then some in the years after.
September 2011.America's credit rating had just been downgraded for the first time ever. The predicted collapse in borrowing never came.
September 2015.China fears and a summer flash crash had everyone rattled. The market ground higher within months.
September 2020.A sharp tech pullback mid-pandemic, and plenty of voices calling the recovery fake. It wasn't.
September 2022.One of the roughest Septembers in decades, near the bottom of a hard year. The next twelve months rewarded everyone who didn't leave.
September 1990.Iraq had invaded Kuwait and oil had doubled. Sound familiar? The bull market of the nineties started shortly after.
September 1974.Deep in the worst bear market of a generation, with inflation raging. Within months, one of the great buying opportunities of the century.
September 1929.The one everybody names. Even then, the lesson wasn't timing the top, it was diversification, cash reserves, and time. The market eventually recovered everything, and disciplined savers did far better than legend suggests.
Bridge back: "Ten scary Septembers, one pattern, the people with a plan came through every one. That discipline is the whole first chapter of the new book. Text BOOK to 239-747-1077."
›Top 10 Things That Happened in AugustLabor Day weekend bonus · tap to open
Oil made a full round trip.Low eighties on sanctions optimism, back over ninety on the Hormuz flare-up. Anyone repositioning by headline got whipsawed twice in one month.
The Fed's own room split.The July meeting minutes showed three officials voting to raise while the majority held, the most divided vote in years.
The new chairman spoke.His first Jackson Hole speech said the Fed still has work to do on inflation, and the market flipped from maybe to probably on a September move.
Inflation stayed in the threes.Both big August inflation reports told the same story. Better than it was, not where the Fed wants it.
The shopper blinked.July retail spending posted its first drop in about a year, while the restaurants down here stayed busy. Sound familiar?
Nvidia roughly doubled.The biggest company in the AI story doubled its revenue in a year, and earnings season closed with corporate profits up close to fifty percent.
Gold rode the whole seesaw.A three percent pop toward records mid-month, then a slide as rates climbed. Both halves of the lesson in three weeks.
Florida's November ballot got set.The primary decided the Senate matchup. The ads are coming. Your plan doesn't care, and that's a feature.
The ten-year yield took the stairs up.From the mid four-sixties to nearly four-eight. Rough on bond prices, quietly generous to savers.
A planned portfolio needed zero changes.The quiet winner of August. All that noise, and the families with a real plan spent the month at the beach.
Bridge back: "That was one month, and a planned family slept through it. The how is in Passport to Prosperity, signed copies for listeners. Text BOOK to 239-747-1077."
Segment 2 · ~12 min★ Segment Two · Guest
David on the Income Side
A · Welcome & the income conversationB · Building paychecks that survive weeks like this
★
Guest · David · Advisor, Advantage Wealth Partners
Never scripted, reads nothing verbatim. Hosts ask, David answers in his own words. Pivot lines provided if an answer runs long. Compliance notes sit on each card.
Intro · JOHN · ~30 sec · read verbatim, then it's all conversation
"We've got a treat for the next two segments. Sitting across from us is David, one of the advisors at Advantage Wealth Partners, which means he's one of the people actually having the conversations Alfie and I only get to describe on this show. The retirement paychecks, the tools most folks have never heard of, the family sitting across the desk with a knot in their stomach. He does that all day, every day. David, welcome to Saving The Investor."
[No bio claims beyond advisor-at-the-firm; nothing about tenure, track record, or performance. He speaks for himself from here]
Theme A · Welcome & the Income Conversation
Two rapport questions to settle in, then the income lane. Everything category-level; no products, rates, or client names.
★ Rapport 1 · easy opener · ALFIE asks
ALFIE: "David, before we put you to work, how did you end up doing this for a living?"
Why it works: origin story relaxes him and humanizes the advisor before any substance starts. Alfie can react warmly without stepping on it.
Likely covers: his path to the profession, what he enjoys about client work, his role at the firm.
★ Rapport 2 · warm framing · JOHN asks
JOHN: "When a brand-new family sits down with you for the first time, what's the question they ask most, and what's the question they SHOULD ask?"
Why it works: instantly relatable, and the gap between the two questions is the whole show's thesis. Sets him up as the person who reframes.
Likely covers: "do I have enough" versus "what's the plan for turning it into income," worry versus structure.
Q3 · the income lane opens · ALFIE asks
ALFIE: "Let's talk income. A family retires with a pile of accounts and no paycheck. How do you turn one into the other?"
Why it works: broad enough for his own framework, concrete enough to stay practical. Alfie can layer the tax angle on whatever structure David describes.
Likely covers: needs versus wants, which accounts pay first, income floors, keeping invested money separate from spending money. Category level only.
Q4 · tie to the week · JOHN asks
JOHN: "We opened the show with oil over ninety and the bond market having a moment. When a week like this happens, what changes for the families whose income you manage, and what doesn't?"
Why it works: connects the guest to Segment 1 so the show feels like one conversation, and the honest answer, mostly nothing changes, is the firm's whole message from a second voice.
Likely covers: the plan already assumed volatility, income floor keeps paying, maybe rate moves make some tools MORE attractive for savers. No predictions.
Q5 · deepest of the segment · ALFIE asks
ALFIE: "What's the most common income mistake you see from smart, successful people?"
Why it works: "smart people get this wrong" is permission for listeners to recognize themselves without shame. Deepest beat, lands right before the CTA.
Likely covers: staying in accumulation mode forever, no withdrawal order, treating all accounts as one pot, underspending out of fear.
Pivot if an answer runs long, either host: "Hold that thought, because it connects straight to what we're doing after the break." Producer note: Seg 2 must land the CTA by the clock; Theme B below is the flex material.
Theme B · Flex Lane: Paychecks That Survive Weeks Like This
Use if Theme A runs short; otherwise skip straight to the CTA.
Flex 1 · JOHN asks
JOHN: "Give people the picture of a retirement paycheck that doesn't care what September does. What are the moving parts?"
Why it works: lets David describe structure in his own words; John can react as the everyman.
Likely covers: guaranteed layers, cash runway, the growth bucket left alone, annual reviews. Categories only, tradeoffs acknowledged.
Flex 2 · ALFIE asks
ALFIE: "Rates are the highest in years. For savers, what doors does that open?"
Why it works: turns the scary rate story into the saver's silver lining, which is the segment's optimistic exit.
Likely covers: yield on safe money, income tools priced better than the low-rate years, the ladder idea. No rates quoted, no products named.
Call to Action · Segment 2 · ~30 sec · JOHN · READ VERBATIM · The Book
"Everything David just described, the paycheck design, the tools, the calm, there's now a book for it. Alfie and his co-author, estate attorney Jonas Weatherbie, officially launched Passport to Prosperity this week, navigating the new era of wealth, legacy, and lifestyle. And our listeners get it before anyone, a signed first-edition copy, with our compliments. Text the word BOOK to 239-747-1077. That's BOOK to 239-747-1077, or give us a call at that number and we'll take care of you."
Flow: text BOOK to 239-747-1077 (lead), or call the number. Signed first editions, complimentary, never "free." Website mention is saved for the Segment 4 closer.
›Top 10 Questions Families Actually Ask an Advisorrun-short filler · John reads, David reacts · tap to open
"Do we have enough?"The number one, and it's really a question about income, not a number.
"Can we keep the house AND travel?"Usually yes, once the money has jobs.
"When should we take Social Security?"The most consequential math most people do by rumor.
"What happens to the other one of us?"The bravest question in the room, and the most important.
"Why do we own this?"Pointing at a statement line nobody remembers buying. Fair question.
"Are we paying too much in taxes?"Almost always the most productive question on the list.
"Should we be worried about the news?"The plan answers this one before we do.
"Can we help the kids without hurting ourselves?"Yes has rules, and the rules are friendlier than people fear.
"What would you do if it were your money?"The trust question. It deserves a straight answer, and gets one.
"Why didn't anyone tell us this before?"Heard weekly. It's the reason this show, and now the book, exist.
Bridge back: "Every one of those questions has a chapter. Passport to Prosperity, signed first editions for our listeners. Text BOOK to 239-747-1077."
Segment 3 · ~12 min★ Segment Three · Guest
David on Alternatives & Real Stories
A · The bigger menu, from the man who works itB · Stories from the conference room
★
Guest · David · continues
Client stories are anonymized: no names, no identifying details, no dollar outcomes, no results presented as typical. John reads the balance line after the stories, verbatim.
Theme A · The Bigger Menu, From the Man Who Works It
Last week the show introduced alternatives as a category. This week the follow-up: the advisor who has these conversations daily. Categories only, no funds, returns, minimums, or pricing; eligibility framed carefully.
Q1 · the handoff from last week · JOHN asks
JOHN: "Last week on this show we talked about the menu beyond stocks and bonds, the alternatives. You're the one actually walking families through that menu. In plain English, why does it exist at all? Why isn't stocks and bonds enough?"
Why it works: continuity from last week makes the show feel serialized, and "why does it exist" invites his philosophy instead of a product list.
Likely covers: diversification that actually behaves differently, income sources that don't depend on the market's mood, what institutions have done for decades. Category level.
Q2 · the book's own line · ALFIE asks
ALFIE: "The book says alternatives are like spices, you don't build the meal around them. Is that how you see it with real families?"
Why it works: quotes the book on air (organic plug), gives David a metaphor to agree with, sharpen, or push back on, and keeps sizing honest, a seasoning, never the meal.
Likely covers: right-sizing, alternatives as a complement, why more is not better. The bumper-sticker device from the book can get a mention.
[Book quote adapted for air from the Alternate Investments chapter's bumper sticker; paraphrase is fine, David is not required to quote anything]
Q3 · examples, carefully · JOHN asks
JOHN: "Give us the tour, category by category. When you say alternatives to a client, what kinds of things are actually on that menu?"
Why it works: the concrete beat listeners remember. The card below is the guardrail; David names families of tools, not products.
Likely covers (and the limit): private credit and lending, private real estate and infrastructure, private companies, structured and buffered strategies, options-based income. NO fund names, NO returns, NO minimums, NO pricing. If eligibility comes up: "some of these have eligibility requirements, that's a table conversation."
Q4 · the honest tradeoffs · ALFIE asks
ALFIE: "Sell us the fine print. What do people give up, and who should NOT be in these?"
Why it works: the credibility beat. An advisor volunteering the downsides is the most persuasive thing on radio, and it keeps the CCO happy.
Likely covers: liquidity, fees, complexity, patience, manager selection mattering more than in index-land. The wrong-fit answer builds more trust than any pitch.
Theme B · Stories From the Conference Room
Three story prompts. David picks two if time is tight. Anonymized, labeled, no outcomes as typical. John's balance line closes the theme, verbatim.
Story 1 · the income knot · JOHN asks
JOHN: "Tell us about a family, no names, details changed, who walked in with an income problem, the kind where the money was there but the paycheck wasn't, and what the fix turned out to be."
Why it works: problem-to-fix arc is the strongest structure in radio, and the anonymization is built into the question itself so David starts safe.
Likely covers: accounts everywhere, no withdrawal order, fear of spending; the fix being structure, not a product. No dollar outcomes, nothing presented as typical.
Story 2 · the problem nobody had named · ALFIE asks
ALFIE: "Now one where a family came in for one thing and the real issue was something else. What did the second look find?"
Why it works: showcases the discovery value of a real review, which is the firm's core promise, from a second voice.
Likely covers: a tax issue hiding behind an investment question, a beneficiary or document gap, a concentrated position nobody had planned around. Anonymized, details changed.
Story 3 · the one that stuck · JOHN asks
JOHN: "Last one. Of all the families you've sat with, tell us about the moment this job stopped being about money for you. Again, no names."
Why it works: the heart beat of the hour. Whatever he picks lands the firm's humanity right before the book close.
Likely covers: a widow walked through her first year, a family kept from a mistake at the worst moment, a yes delivered. Emotional lane, still anonymized.
Balance line · JOHN · read verbatim right after the stories
"And we should say it plainly. Those are real situations with names and details changed, every family's situation is different, and no story is a promise of any outcome. It's just what the work looks like."
Pivot if a story runs long, either host: "David, hold the next one, because I want to make sure folks hear how to get the book before the break."
Call to Action · Segment 3 · ~30 sec · JOHN · READ VERBATIM · The Book
"Stories like those are exactly why the book exists. Passport to Prosperity, by Alfie Tounjian and estate attorney Jonas Weatherbie, launched officially this week, chapters on the income playbook, alternative investments, the tax code, selling a business, the legacy documents, all of it in plain English with the same stories-first style you just heard. Our listeners get signed first-edition copies before anyone else, with our compliments. The easiest way is to text BOOK to 239-747-1077. That's the word BOOK to 239-747-1077. You can also call that same number and we'll get one to you."
Flow: text BOOK to 239-747-1077 (lead), or call. Signed first editions, complimentary. Chapters named match the actual table of contents.
›Top 10 Chapters in Passport to Prosperity, Translatedrun-short filler · John reads, Alfie & David riff · tap to open
Million-Dollar Missteps.The expensive mistakes smart families make, and the five-minute beneficiary form that can outrank a will.
Alternate Investments.The bigger menu David just walked us through, spices, not the meal.
The Tax Code, a Wealth Roadmap.Keeping what's yours, on purpose, year after year.
The One Big Beautiful Bill Act.What the new law locked in, and why it's a reprieve to use, not a pass to relax.
Highly Appreciated Assets.The stock you can't bring yourself to sell, and the tools built for it.
Selling Your Business.The emotional and financial exit, done in the right order.
Managing Large 401(k) and IRA Balances.Turning tax-deferred mountains into tax-efficient wealth. Their words, and ours weekly.
Legacy Documents, and Beyond the Documents.The paperwork, then the part paperwork can't do, keeping the family whole.
The Art of Strategic Philanthropy.Giving smarter, so generosity and the tax code finally cooperate.
Making Waves in Retirement.The whole point of the money, living the life you worked for.
Bridge back: "Ten chapters, one signed copy, first come first signed. Text BOOK to 239-747-1077."
Segment 4 · ~12 minSegment Four
The Starting Gun
A · Labor Day starts the clockB · September is for the policies
Theme A
Labor Day Starts the Clock
Four Months To December 31 // Decide In September, Execute In Slices // The Head Start Is The Whole Game
The held-over fall-calendar theme, running fresh // calendar facts only
JOHN: "Monday is Labor Day, and in our business that's not the end of summer, it's the starting gun. Four months to December 31, and nearly every good year-end money move has that date stamped on it. Alfie, fire the gun. What goes first?" [Labor Day Mon 9/7/26; hard 12/31 deadlines: Roth conversions, most gifting, tax-loss harvesting, RMDs for most]
ALFIE:Landing point: "September is when the year finally gets visible. Size the conversion now, execute in slices, and December becomes a formality."
JOHN: "And connect it to Segment 3, because the permanent brackets change the flavor of this list."
ALFIE:Landing point: "The law's countdown is gone. The calendar's never goes away, a 2026 conversion still happens in 2026. Farming, not foraging."
JOHN: "Give the honest picture of what the December version of this phone call sounds like, because you take those calls every year."
ALFIE:Landing point: "December calls start with 'is it too late to,' and half the time the honest answer is yes. Don't let September become November."
Story seed · not a read, just the idea · make it your own
Ask anybody at the Labor Day cookout what their December 31st plans are and you'll get a laugh. But every money deadline of the year lands on that exact night, and the people who remember that in September are the ones laughing in January.
Reason to come in · land this right before the CTA
"The families who sit with us in September get every year-end move with room to breathe. The December calls get whatever still fits. Same advisors, same moves, completely different outcomes."
Theme B
September Is for the Policies
Life Insurance Awareness Month // Read The Policy // The Quiet Estate Tool
Review framing, never a sale // the inherited-IRA callback stays ONE bullet, category level
JOHN: "September has an official name most people don't know. It's Life Insurance Awareness Month. Which sounds like a greeting-card holiday, but you treat it as a real assignment." [September = Life Insurance Awareness Month (industry-recognized, Life Happens). Review hook only, never a sales hook]
ALFIE:Landing point: "The policies are where dust collects. Coverage for a paid-off mortgage, beneficiaries from two chapters ago. Once a year, somebody should actually read the thing."
JOHN: "And last week we talked about the ten-year clock on inherited retirement accounts. You said life insurance shows up in that conversation, and I want you to close that loop." [Callback quotes last week's actual on-air theme (Seg 3B, 8/29). Keep this to ONE bullet; the topic ran as a full theme last week]
ALFIE:Landing point: "The IRA lands on the kids with a ten-year tax clock. Life insurance generally arrives income-tax free, no clock. So the old policy is either a tool or a subscription to cancel, and you find out by reading it against the estate plan." [Category-level: death benefits generally income-tax free (IRC 101), contrasted with inherited pre-tax IRA distribution treatment; no products, no thresholds, no recommendation to buy or keep]
JOHN: "So the September policy review is really three questions."
ALFIE:Landing point: "Does the coverage match the life, do the beneficiaries match the family, and does the policy still have a job. Fifteen minutes with fresh eyes answers all three."
Story seed · not a read, just the idea · make it your own
The policy in the fireproof box was bought to protect a mortgage that's been paid off for a decade. Documents age more quietly than people do, and the quiet ones are the ones that surprise the family later.
Reason to come in · land this right before the CTA
"If nobody has read your life insurance since the year you bought it, that's not a sales pitch waiting to happen, it's a review, and reviews here are complimentary. Bring the policy, we'll bring the reading glasses."
Call to Action · Segment 4 · ~40 sec · JOHN · READ VERBATIM · The Book, the closer, website's one mention
"So here's the whole hour in one sentence. The world was loud, September has a reputation, David told you what the work really looks like, and now the whole philosophy is in one place. Passport to Prosperity, by Alfie Tounjian and Jonas Weatherbie, launched this very week. Signed first-edition copies for our listeners, with our compliments, while the launch supply lasts. Text the word BOOK to 239-747-1077, that's the fastest way. You can call that same number. Or visit savingtheinvestor.com and request your copy right there. That's BOOK to 239-747-1077. Now go enjoy the cookout, you've earned it."
Flow: text BOOK (lead) · call · savingtheinvestor.com (its only mention, verify the redirect is live before air). "While the launch supply lasts" refers only to the signed first-run stock, keep it truthful. Then straight into the locked sign-off below.
John's Questions · Segment 4 · if a theme runs short · easiest to deepest
Q1 "What's the one year-end move people most often discover too late has a hard deadline?"
Producer note: easy lane; the Roth conversion, December 31, no extensions ever. Honorable mention to planned gifts that need paperwork time.
Q2 "How does somebody even find out what their old permanent policy is actually doing? Where do they look?"
Producer note: the annual statement and an in-force illustration from the carrier; most people have never requested one. We help clients read them, review framing only.
Q3 "Last question of the hour. If a listener does exactly one thing before the snowbirds come back, what should it be?"
Producer note: warm closer, his call; the shape of the answer is book the September conversation, everything else on the list flows from it. Straight into the final CTA and sign-off.
›Top 10 Things That Changed Since You Wrote Your Willrun-short filler · tap to open
The grandkids arrived.Some wills predate half the people their owners love most.
You moved to Florida.Different state, different rules, and the old document was written for the old address.
The kids married. Or unmarried.In-laws come and go. Documents keep whoever was written down.
The tax law changed. Again. This year included.The estate exemption everyone feared would be cut in half went up instead. Plans built on the old fear are due for fresh eyes.
You sold the business.The will that carefully divided a company now divides something that no longer exists.
The accounts consolidated.Three banks became one, two brokers became another. Beneficiary forms did not follow automatically.
A charity earned your heart.The giving you do every year deserves a line in the plan, not just a check in December.
Somebody's health changed.Powers of attorney and healthcare documents matter most exactly when it's too late to sign them.
The executor aged too.The brother-in-law who was perfect for the job in 2009 may want no part of it in 2026.
You changed.What you want the money to mean is allowed to evolve. The document should keep up with the person.
Bridge back: "If three of those happened since your documents were signed, the legacy chapters of the new book were written for you. Text BOOK to 239-747-1077."
›Top 10 Things to Look Forward to This MonthLabor Day weekend bonus · tap to open
Monday belongs to the grill.Labor Day with the family, no homework. The homework starts Tuesday, and it's the good kind.
The year-end planning season opens.Four months to December 31. September appointments get every move with room to breathe, and we're booking them now.
The Fed finally shows its hand, September 16th.Raise, cut, or hold, a real plan doesn't need to guess, and savers keep earning either way.
Grandparents Day, Sunday the 13th.The best excuse of the month to make a memory you're in the picture for.
The statistical peak of storm season, around the 10th.Shutters for the house, a checklist for the money. Insurance changes freeze once a storm has a name, so ahead of time is the only time.
Life Insurance Awareness Month.The once-a-year excuse to actually read the policy in the drawer. Bring it in, we'll do the reading with you.
Football Saturdays are back.Proof that the best things run on a plan, a playbook, and a deep bench. We couldn't agree more.
The first CD maturity wave arrives.The five percent certificates from a couple of years back start coming due. Decide on purpose, don't roll by default.
The quietest roads of the year.Last stretch before season traffic. Easiest month to get anything done, the doctor, the contractor, and yes, us.
Conversion sizing season.By late September the year is finally visible, which is exactly when this year's Roth conversion gets sized calmly, in slices.
Bridge back: "Ten things coming, and every one goes better with a plan already in place. The plan's field guide launched this week. Text BOOK to 239-747-1077."
Sign-off · ALFIE · LOCKED VERBATIM · do not edit
"Thanks for spending part of your day with us. And remember—you can also catch Saving The Investor on TV, Sundays at 11:00 a.m. on Gulf Coast News, right after Meet the Press. Until next time—be blessed."
For John · swap any segment's read
John's Alternate CTA Menus
BOOK WEEK. Menu A drives BOOK → 239-747-1077 and covers all four segments. Language note: complimentary, never free. Texting leads, calling is the alternate, the website appears only in the Segment 4 closer.
Menu A · Passport to Prosperity · keyword BOOK · LEADS ALL WEEK
Navigating the new era of wealth, legacy, and lifestyle · Alfie Tounjian, CFP® & Jonas Weatherbie, Esq.
Texting leads every read. Calling is the alternate. The website appears ONLY in the Segment 4 closer, keep it out of these unless a read explicitly says otherwise. Signed first editions, complimentary, never "free," and supply language refers only to the signed first-run stock.
5 sec"Text BOOK to 239-747-1077 for your signed copy of Passport to Prosperity."
5 sec"Alfie wrote the book. Literally. Text BOOK to 239-747-1077."
5 sec"Signed first editions, launch week only they're first come, first signed. Text BOOK to 239-747-1077."
10 sec"Everything this show covers every Saturday, the taxes, the income, the legacy, is now one book. Passport to Prosperity, launched this week, signed copies for listeners. Text BOOK to 239-747-1077."
10 sec"A financial advisor and an estate attorney wrote a book together, so the two halves of your plan finally talk to each other. Signed copies, with our compliments. Text BOOK to 239-747-1077."
10 sec"The bumper stickers alone are worth it. You'll see what we mean. Passport to Prosperity, signed, complimentary. Text BOOK to 239-747-1077."
15 sec"There's a chapter for the stock you can't sell, a chapter for the business you might, a chapter for the grandkids, and a chapter on making waves in retirement, which is the whole point. Passport to Prosperity, by Alfie Tounjian and Jonas Weatherbie. Signed first editions for our listeners. Text BOOK to 239-747-1077, or call that number."
15 sec"You've heard David talk about the conversations. The book is those conversations, organized, so you can have them with your own family at your own kitchen table. Signed copy, on us. Text BOOK to 239-747-1077."
20 sec"Here's what makes this one different from the shelf of retirement books at the airport. It was written by the two people who actually sit on either side of the planning table, the advisor and the estate attorney, and every chapter starts with the mistake that inspired it. Passport to Prosperity, navigating the new era of wealth, legacy, and lifestyle. Launch week, signed first editions, our compliments. Text BOOK to 239-747-1077, or call us at that number."
20 sec"A loud week, a hawkish Fed, the worst month on the calendar, and one brand-new book that doesn't care about any of it, because plans built right never do. Passport to Prosperity launched this week. Be among the first to get a signed first edition, with our compliments. Text the word BOOK to 239-747-1077. That's BOOK, to 239-747-1077."
Menu B · 15-Minute Visit · BENCH ONLY THIS WEEK
The book leads every segment this week; the Playbook menu takes the week off entirely. Use a 15 read only if a segment somehow needs a second, non-book close.
5 sec"Fifteen complimentary minutes with an advisor. Text 15 to 239-747-1077."
5 sec"Find out how your plan would have handled this exact week. 15 to 239-747-1077."
5 sec"Bring the gold question. Leave with math, not a pitch. Text 15 to 239-747-1077."
10 sec"September has a reputation and your plan should have an answer. Fifteen complimentary minutes, one of our four advisors, weekday. Text 15 to 239-747-1077, or call and request the appointment."
10 sec"If your withdrawal plan came from a rule written in 1994, get a second opinion written this decade. Text 15 to 239-747-1077."
10 sec"The policy in the drawer hasn't been read since you bought it. Bring it in, we'll do the reading. Text 15 to 239-747-1077."
15 sec"Here's what discovery means. You bring whatever's on your mind, the statement, the maturing CD, the old policy, the headline that scared you, and one of our four advisors gives you the plain-English read with nobody selling you anything. Fifteen complimentary minutes. Text 15 to 239-747-1077."
15 sec"People say it on almost every visit: 'I had no idea your firm did that.' Income design, tax-efficient strategies, estate coordination, policy reviews, help with the one big position, directly or through our strategic partners. Find out what applies to your family. Text 15 to 239-747-1077."
20 sec"Here's the honest pitch. Fifteen minutes, no cost, no obligation, and one of two outcomes. Either your plan already assumes weeks like this one, which is worth knowing for certain, or we find the gap while there's a whole calm fall ahead to fix it. Bring a statement or bring nothing at all. Text 15 to 239-747-1077, or call and our answering service will book a weekday time with one of our four advisors."
20 sec"You heard the whole hour. Oil over ninety, a hawkish Fed, the worst month on the calendar, and not one reason to panic in any of it, if the plan underneath you is real. That's the thing we check in fifteen complimentary minutes, and September is the perfect month to check it. Text 15 to 239-747-1077."
Producer & CCO · pre-air review
Compliance Flag List
No predictions on the Fed, rates, oil, or the war, anywhere. Hike odds (~70% post-speech, re-check Thursday) are attributed to market pricing. The Warsh "work to do" quote is short and attributed to press coverage of the 8/28 keynote; verify exact wording if read as a quote. The Hormuz situation is described through Wednesday's facts with no assumption about the weekend; nothing in the script sounds wrong if the situation calms or worsens by air.
September seasonality is history, never forecast. The -1.17% average since 1928, the 56% down-rate, and only-negative-month status are sourced statistics; drivers (rebalancing, tuition selling, fund fiscal-year tax-loss sales, psychology) are the documented explanations. The Q4 payoff is stated "on average" and "historically," with the explicit line "the calendar has tendencies, not promises." The Top-10 Septembers list states widely documented events with recovery framed as what happened, not what will happen.
GUEST RULES (Segments 2-3), Mary reviews before air. David is an advisor at the firm, introduced only as such, with no tenure, credential, track-record, or performance claims in the intro or anywhere else. He is never scripted; the cards are questions with producer cues. He must not name funds, products, rates, returns, minimums, or pricing; the alternatives tour stays at category level with eligibility deferred to "a table conversation," and the tradeoffs question is asked on air deliberately.
CLIENT STORIES (Segment 3B) are anonymized by construction. Each prompt bakes in "no names, details changed"; David must avoid dollar outcomes, identifying details, and anything presented as typical. John's balance line after the stories is scripted verbatim and must be read. If any story drifts identifiable in a small community, it gets cut in edit or Mary strikes it.
THE BOOK OFFER must stay literally true. Passport to Prosperity by Alfie Tounjian and Jonas Weatherbie launched this week (stated as fact). "Signed first-edition copies" requires that copies actually be signed and available; "while the launch supply lasts" refers only to the signed first-run stock and may not become false scarcity; the book is complimentary, never "free," with no purchase or obligation. Chapters named on air match the actual table of contents. Fulfillment mechanics (text BOOK → delivery) must be live before air.
The website mention is scripted exactly once (Segment 4 closer, savingtheinvestor.com). As of the Thursday-morning build the domain did not answer automated checks; VERIFY THE REDIRECT IS LIVE BEFORE AIR or John drops that sentence, the read works without it.
Life insurance is review framing, never a sale (4B), and the inherited-IRA callback stays one bullet. The ten-year rule ran as a full theme last week; this week's single callback bullet contrasts it with the general income-tax-free treatment of death benefits at category level, no products or thresholds, and lands on "read it against the estate plan," which can conclude a policy has outlived its job. Life Insurance Awareness Month is a factual designation used as a review hook.
Call-in prompts from prep were converted to text-15 invitations. The show is taped Thursday and airs Saturday; it cannot take live calls. John may pose the prompt questions rhetorically and route to the keyword. Nothing on air invites a live call to the studio.
Staleness guard: taped Thursday 9/3, airs Saturday 9/5. All dated items are framed "as we sat down to record this week." The words today, tonight, this morning, and yesterday do not appear in spoken lines. Labor Day (Monday) and Life Insurance Awareness Month are forward calendar facts. The live-wire numbers (oil, odds, yields, S&P) were refreshed Thursday at 9 a.m. with Wednesday's closes, and the hike-odds language was softened to "the market leans toward a move" after Wednesday's NY Fed pushback.
The alternatives topic repeats last week by design. Last week introduced the category; this week the guest goes deeper. The script says so on air ("last week on this show"), which turns the repeat into a series. Same guardrails as last week apply, and the book's alternatives chapter is quoted in adapted form (no em dashes on air).
CTA structure this week: the BOOK in all four segments, text BOOK to 239-747-1077, texting pushed over calling. The Playbook and the 15 take the week off (both menus remain available on the bench). Complimentary is used throughout and no offer is ever described with the word that rhymes with three.
Read on air where flagged · keep with CCO
General disclosure. Saving The Investor is a broadcast program offering general educational information about financial topics; it is not individualized investment, tax, insurance, or legal advice, and nothing discussed should be acted on without advice specific to your situation. Market, commodity, interest-rate, and geopolitical references reflect publicly reported information as of the recording date and will change; statements about what markets are pricing describe market-based probabilities, not this program's predictions, and this program makes no forecast of Federal Reserve policy, interest rates, oil prices, geopolitical events, or any market outcome. Historical market statistics, including seasonal averages, describe the past and do not predict future results. Discussion of gold and precious metals is consumer education, is not a recommendation to buy or sell any asset, and references to advertising describe a category of marketing generally, not any company. Discussion of crude oil grades, refining, and energy markets is economic education and expresses no view on any government or policy. Remarks attributed to Federal Reserve officials are quoted from public coverage of public addresses.
References to tax legislation describe provisions of enacted law as publicly reported, including provisions made permanent by the 2025 tax legislation; tax law remains subject to change by a future Congress, and the application of any provision depends on individual circumstances. Discussion of Roth conversions, bracket management, gifting, estate planning, withdrawal strategies, spending guardrails, income floors, annuities as a category, and life insurance review is conceptual education about categories of planning, each involving eligibility rules, costs, and tradeoffs; annuity and insurance products involve separate licensure, carrier guarantees are subject to the claims-paying ability of the issuer, and life insurance death benefits, while generally income-tax free under current law, depend on policy status and circumstances. No withdrawal rate, spending level, or income level is promised or guaranteed to be sustainable for any particular family.
Passport to Prosperity ("Navigating the New Era of Wealth, Legacy, and Lifestyle," by Alfie Tounjian, CFP® and Jonas B. Weatherbie, Esq.) is a published book offered to listeners as a complimentary signed copy with no purchase or obligation; quantities of signed first-edition copies are limited to actual stock on hand, and the offer is administered on a first-come basis. The book is general education, not individualized advice. The guest appearing on this program is an investment adviser representative of Advantage Wealth Partners; his statements are educational, are not a recommendation of any product or security, and client experiences described on air are real situations with names and identifying details changed, are not presented as typical, do not promise any outcome, and no compensation was provided for any client's story. Estate planning and legal services referenced in connection with the book's co-author are provided by a separate law firm; the firms are independent of one another.
The 2026 Tax Plan Playbook ("Advanced Strategies for Generating Income and Preserving Your Principal") is a complimentary digital guide offered with no purchase or obligation, consistent with the SEC Marketing Rule, with no testimonials presented as typical, no false scarcity, no false urgency, and no promised outcomes. The subtitle describes the document's subject matter and is not a promise of income or of principal preservation. The limited-time statement reflects a genuine editorial sunset: the 2026 edition is withdrawn on December 31, 2026, and the firm must in fact retire it on that date; the exclusivity statement must remain accurate. The 15-minute visit is complimentary and carries no obligation. Services referenced on air are offered by Advantage Wealth Partners directly or through strategic partners; insurance, annuity, Medicare, and legal document services involve separate licensure and third-party providers. Confirm the on-air call to action mechanics, text PLAN or 15 to 239-747-1077 and answering-service scheduling, and this disclosure with the Chief Compliance Officer prior to air.